"If there was any lingering doubt about Pride's place among the very best of our soul survivors, this album should settle the issue. Few, if any, can match the dynamics and nuance of his delivery."
Jim DeKoster, Living Blues

"Pride is commandingly on the mark – suave and reserved here, passionate there with a touch of Bobby Bland squalling – simply a dynamite soul-blues vocalist."
Tom Hyslop, Blues Revue

Born outside of Chicago, singing is something that seemed to come naturally for Lou Pride. Like many of the artists he's commonly compared to (Bobby Bland, ZZ Hill and Little Milton), he got his start singing in the choir of the First Baptist Church whose pastor was Reverend E.J. Cole (Nat King Cole's father). His initial recording career began in the early ‘70's on an obscure label, Suemi Records, which produced more than a few notable singles for Lou. These recordings were later released on Severn's Memphis/El Paso Sessions 1970-73 release. He then moved to Black Gold Records and released Very Special and Gone Bad for a Very Special Reason before producer Marvin Yancy (Natalie Cole's ex-husband) introduced him to Curtis Mayfield whose Curtom label produced Gone Bad Again. Pride has a few more recognized works with his WMB Records release Love At Last, which earned critical acclaim from Living Blues Magazine ("among the year's best soul/blues albums"), and Twisting the Knife (Ichiban) in addition to I Won't Give Up on Kingsnake/Icehouse. Lou continues to tour the U.S., Canada and Europe.

Discography:
Keep On Believing, Sev CD 0037
The Memphis/El Paso Sessions 1970-73, Sev CD 0022
Words of Caution, Severn CD 0017
I Won't Give Up, Ice House Records
Love At Last, WMB Records
Twisting the Knife, Ichiban
Gone Bad Again, Curtom Records
Very Special, Black Gold
Gone Bad for a Very Special Reason, Black Gold